Webhooks

I build and ship product for UK founders.

Azure and .NET specialist, former Head of Engineering at Cardiff fintechs. Based in South Wales, ten years shipping production software.

What I Build

01 / MVP

MVP & Product Development

Production-ready MVPs in C#, .NET, Blazor, React, and Node.js. Built to launch fast and scale without expensive rewrites when you hit product-market fit.

02 / AZURE

Azure Cloud Architecture

Azure architecture sized to your stage. Kubernetes when you need it, and the discipline to say when you don't. AKS, Container Apps, Service Bus, Event Grid, Functions, picked for the job, not a reference deck.

03 / SAAS

SaaS & Web Applications

Modern web apps using Blazor, React, and TypeScript. Multi-tenant SaaS architecture, authentication, and subscription billing integration.

04 / API

API Development & Integration

RESTful APIs, GraphQL endpoints, and third-party integrations. OAuth, reliable webhook handling, and API-first architecture. Includes AI feature integration (OpenAI, Claude, Azure OpenAI) for automation and document processing.

05 / CTO

Fractional CTO

Technical leadership for non-technical founders. Technology roadmap, architecture decisions, hiring, and technical due diligence preparation for your fundraising rounds. One to three days per week on a three or six month retainer.

How I Work

Production-ready software that scales with your funding rounds, from pre-seed MVP through Series B feature work.

Production-grade architecture from day one

Built to Scale, Not Rebuild

Your MVP doesn't need to be throwaway code. I build Azure-native systems that handle your first 100 users and your first million. Same architectural quality mature SaaS companies rely on, without the expensive rewrite when you hit Series A.

Plain-English updates, not status theatre

Clear Communication, Zero Surprises

Whether you're a technical founder or first-time CEO, you get honest timelines, transparent pricing, and regular progress updates. No technical mystique, no scope creep, no awkward conversations at due diligence.

Scoped honestly, delivered on time

Fixed Price, Realistic Timelines

Projects run as fixed-fee engagements with clear milestones. If the scope changes mid-flight we talk about it openly before any invoice moves. No hourly surprises, no open-ended day-rate drift.

Why Work With Me

Senior, Not Subcontracted

Ten-plus years of commercial software development. You work with me directly, not a junior handed the brief. One senior engineer, directly responsible for what ships.

UK-Wide, Cardiff-Adjacent

Based in South Wales, working with founders UK-wide. Cardiff is a short drive, London a train ride. Remote by default, in person when it helps. No travel invoices piled on top.

Built for Due Diligence

Code that won't embarrass you when investors' technical advisors start asking questions. Production-ready from day one: proper testing, documentation, and infrastructure that stands up to Series A scrutiny.

Azure Native, Kubernetes Ready

10+ years on Azure, Kubernetes in production since 2018. I know the services that work for a small team with a deadline, and the ones that become a tax once they're in.

No Rebuild at Scale

The architecture I build for your MVP is the same one that handles millions of users. Scalable from launch, no expensive rewrites when you hit product-market fit.

Technical Partner, Not Vendor

Clear scope, fixed price, honest conversations. I'll tell you when you're overthinking it, and when a simpler stack beats a buzzword one. Plain-English updates, not status theatre.

Before Webhooks

A decade of commercial software development, most of it in Cardiff. Here's where I've shipped before going solo.

Wealthify (2018–2023)

Joined the Aviva-backed digital investment platform as the fourth engineer in 2018. Progressed from Senior to Lead Engineer, then Head of Platform Engineering. Led the platform's move from .NET Framework VMs to event-driven microservices on AKS, and built a trading engine processing 100M+ rows.

nisien.ai (2024)

CTO at a Cardiff University spin-out commercialising HateLab research into AI-powered Trust & Safety products. Recruited the initial engineering and data science team, built the technology strategy for the HERO platform.

Zero (2025)

Head of Software Engineering at a Cardiff B-Corp sustainable-money fintech. Hands-on building the platform in C# .NET with DDD, CQRS, and event sourcing on Azure Container Apps and Cosmos DB. Shipped a savings account, Apple Pay integration, and Zero Carbon Projects.

Technical Expertise

Languages & Frameworks

  • C# .NET & Blazor
  • JavaScript / TypeScript
  • Angular & React
  • Python
  • Node.js

Web Technologies

  • HTML5 / CSS3 / SASS
  • Modern CSS (Bootstrap, Tailwind CSS)
  • RESTful APIs & GraphQL
  • OAuth 2.0 & API Security

Cloud & DevOps

  • Azure Cloud Services
  • Azure Kubernetes Service (AKS)
  • Docker & Containerisation
  • Kubernetes & Helm
  • CI/CD Pipelines (Azure DevOps, GitHub Actions)
  • Infrastructure as Code (Terraform, Pulumi)
  • Azure Service Bus & Event Grid

AI Integration

  • OpenAI & Claude API Integration
  • Azure OpenAI Service
  • Document Processing & OCR
  • Intelligent Search & Extraction
  • Conversational Interfaces

Let's Talk About Your Project

Tell me what you're building. I'll share honest feedback on feasibility, timeline, and cost. If I'm not the right fit, I'll tell you that too.